AREAS OF MASTERY
Strategic Expertise
areas of mastery
Strategic
Strategic
Expertise
Strategic Finance
Leadership
Providing executive teams with the financial clarity needed to make confident strategic decisions. I partner with founders and leadership teams to translate financial data into forward-looking insights that guide growth, investment, and operational
strategy
Financial Modeling & Scenario Analysis
Constructing sophisticated financial models that evaluate strategic initiatives, growth opportunities, and operational changes. These models provide leadership with clear visibility into risk, return, and long-term value creation
KPI Architecture & Analytics
​Implementing executive-level KPI frameworks and performance dashboards that translate complex data into actionable insights. Skilled at building reporting systems that measure growth efficiency, retention trends, unit economics, and operational performance
Revenue Strategy & GTM Finance
Designing financial frameworks that support scalable revenue growth. Experience aligning sales, marketing, and customer success organizations through territory modeling, quota planning, funnel analytics, and performance measurement
Expertise
Cash Flow Management
Managing liquidity, burn rate, and cash runway while providing visibility into capital requirements and spending efficiency. Experience overseeing large operating budgets and developing financial tools that track cash utilization and investment impact
BI & Financial Systems
Leveraging modern analytics platforms and financial systems to enhance planning, reporting, and data transparency. Experience integrating financial models with BI tools to create interactive dashboards and scalable reporting infrastructure
Meet the Team
Howdy!
I'm Daniel Sieja, proprietor of Siege Strategy & Finance. Residing in the Austin area since 2008, I bring 14 years of financial expertise to the table across a variety of industries and company sizes. Whether you're operating a startup in need of basic FP&A architecture, or are mid-market looking to expand your GTM strategy, I'd love to connect and see how I can help you grow your business.